Unmasking the Culinary Critic: A Candid Conversation with Pete Wells
Welcome to a captivating episode of Tinfoil Swans, a podcast that delves into the lives and experiences of the most influential figures in the culinary world. In this installment, we're thrilled to welcome Pete Wells, the renowned restaurant critic for The New York Times, as he shares his remarkable journey from high school cheerleader to the most prestigious critic's seat in the country.Unveiling the Critic's Perspective: A Unique Insight into the World of Culinary Criticism
From Sassy Magazine to The New York Times: A Winding Path to Culinary Stardom
Pete Wells' path to becoming a renowned restaurant critic has been anything but conventional. From his early days as a high school cheerleader to his stint as a college dropout, Wells' journey has been marked by unexpected twists and turns. It was his time at Sassy magazine, where he famously "ghosted" a staff member, that first brought him into the public eye, setting the stage for his rise to the top of the culinary criticism world.Wells' experience in the PR industry also played a pivotal role in shaping his skills as a writer and editor. His time at The New Yorker, where he honed his fact-checking abilities, and his work in the PR department, where he learned to distill complex articles into concise summaries, provided him with the foundation to become the masterful critic he is today. Wells' ability to identify the "nut graph" and extract the essence of a story has become a hallmark of his writing, a skill he credits to his time in the PR world.
Despite his impressive credentials, Wells admits to a touch of youthful hubris, recalling a time when he believed he could outperform the writers at The New Yorker. This confidence, he acknowledges, was fueled by the distance between the act of writing and the reality of standing at the plate, a common phenomenon for those who have not experienced the true challenges of the craft.
The Emotional Burden of Culinary Criticism
As the restaurant critic for The New York Times, Wells has faced the unique challenge of navigating the intense emotions and projections that come with his role. He explains that people in the food industry often project their feelings about authority, whether it's a principal they disliked or a coach they wanted to impress, onto him. This "emotional radiation" that Wells receives can be both overwhelming and revealing, shedding light on the deep-seated desires and insecurities of those he critiques.Despite the emotional weight of his position, Wells remains steadfast in his approach, always striving to be direct and cut through the noise to address the reader. He sees his role not as a lofty arbiter of taste, but as a fellow diner, someone who is just as interested in the humble hot wiener as the extravagant 0 omakase. This perspective, he believes, is what truly qualifies him to be a critic, as he is simply engaging in the same process of evaluation that every restaurant patron undertakes, just in a more systematic and sustained manner.
Redefining the Role of the Culinary Critic
Wells' approach to criticism challenges the traditional notions of what it means to be a restaurant critic. He rejects the idea that his role is one of inherent authority, arguing that anyone who dines in a restaurant is, in a sense, a critic themselves. By focusing on the shared experience of evaluating a dining establishment, Wells aims to connect with his readers on a more personal level, offering a perspective that is both informed and relatable.This philosophy has shaped Wells' writing style, which he describes as an attempt to directly address the reader, to be "one person sitting in a chair somewhere." He eschews the idea of writing for a crowd, preferring instead to imagine a specific reader, someone who is just as interested in the humble delights of a Rhode Island hot wiener as they are in the extravagance of a high-end omakase.
Wells' unique approach to culinary criticism has earned him a reputation as a trailblazer in the field, challenging the traditional boundaries of the role and redefining what it means to be a restaurant critic in the modern era. As he prepares to step down from his position at The New York Times, his legacy will undoubtedly continue to shape the way we understand and engage with the world of food and dining.
