Composing a Harmonious Journey: How MIBE Music Elevates Storytelling Through Authentic Soundscapes

In the ever-evolving landscape of the entertainment industry, the power of music to captivate audiences and elevate storytelling has become increasingly crucial. MIBE Music, a leading global music agency, has carved out a remarkable niche by seamlessly blending their founders' extensive backgrounds in music composition, production, and post-production. Through their unwavering commitment to authenticity and their deep understanding of the creative process, MIBE Music has become a trusted partner for advertisers, production companies, film studios, artists, and networks worldwide.

Harmonizing Passion and Expertise: The MIBE Music Story

Embracing the Entrepreneurial Spirit

In the 1990s, Mike Amoia, an ambitious writer and producer, was determined to make a living from his passion for composing music while navigating the creative landscape of New York City. Recognizing the need to diversify his skill set, Amoia branched out into video editing and eventually founded a post-production company, Vidiots. However, it was his chance encounter with the similarly driven Pete Zepina that would ultimately shape the trajectory of their careers.Zepina, a lifelong music enthusiast, had established a successful recording studio, Taboonyc, in the late 1990s, catering to a diverse array of local talent. The two friends, united by their entrepreneurial spirit and shared love for music, saw an opportunity to combine their extensive backgrounds and create something truly remarkable.

Forging a Harmonious Partnership

Pooling their collective expertise and enthusiasm, Amoia and Zepina conceived of a music publishing company that could encompass all aspects of the industry, from composition and production to licensing, branding, and beyond. This vision led to the founding of MIBE Music (Music Is Before Everything), a venture that would soon become a leading global music agency.The complementary skills and perspectives of the two founders proved to be a driving force behind MIBE Music's success. Amoia's extensive experience in post-production and his keen understanding of the creative process, coupled with Zepina's deep musical knowledge and client-centric approach, created a synergistic partnership that would propel the company to new heights.

Elevating Storytelling Through Authentic Soundscapes

At the heart of MIBE Music's mission is the belief that music is the unsung hero of storytelling. Drawing on their backgrounds as songwriters and producers, Amoia and Zepina have developed a unique approach to crafting musical compositions that seamlessly integrate with the narratives they support."We're like the sonic set designers for our client's projects," explains Amoia. "Our goal is to elevate the storytelling by providing the most authentic music based on the genre and the needs of the project."This philosophy has led MIBE Music to work on some of the biggest television and commercial events in recent history, including the opening theme for the NBA Finals and Monday Night Football, the People's Choice Awards, NBC's Olympic coverage, and unscripted programming across major broadcast networks.

Fostering a Collaborative and Efficient Workflow

Recognizing the importance of clear communication and efficient processes, Amoia and Zepina have meticulously structured their team and systems to ensure a well-oiled operation. By establishing clear roles and responsibilities, they have empowered their composers to thrive, while maintaining oversight and providing guidance when needed."Our process relies strongly on not wasting people's time," explains Zepina. "We speak TV production, and we speak music, so delivering a clear direction to our composers is one of our strong points. Our composers appreciate the fact that nothing gets lost in translation."This collaborative approach, combined with the founders' deep understanding of the creative process, has allowed MIBE Music to consistently deliver high-quality, authentic music that resonates with audiences and elevates the storytelling for their clients.

Advice for Aspiring Composers

Drawing on their wealth of experience, Amoia and Zepina offer valuable insights for composers seeking to break into the world of advertising, film, and television."As a composer, think about what your best, most authentic genre of music you write in and see what films / shows that music fits with best," advises Amoia. "Stay true to what comes most naturally. I see a lot of composers chasing placements writing a type of music that they know nothing about."Zepina emphasizes the importance of building relationships and trust within the industry. "It's a relationship game that is built on a long history of trust, so you need to be buttoned up on all fronts. Building that trust takes time. This business is 24/7, so you need to be available 24/7."

A Harmonious Future

As MIBE Music continues to grow and evolve, Amoia and Zepina remain committed to their vision of elevating storytelling through the power of authentic music. With their unwavering dedication, innovative approach, and a team of talented composers, the future of MIBE Music looks brighter than ever, as they continue to leave an indelible mark on the entertainment industry.